Details & Important Dates

How will Celebrate Mom 2019 run?

Once entries for messages to be submitted are closed, the messages are sent to the recipients via SMS for free, on Mother’s Day. 9 moms who received messages (1 per province) are randomly selected and, along with a female friend/ family member/ colleague of their choice in the same town/ city, treated to a full makeover. Once the makeovers are revealed, the public votes for their favourite pair (1 mom and her chosen friend), who receive an all-expenses paid trip to Cape Town for a professional photoshoot.

When will my message be sent to my mom?

Once you’ve successfully completed the entry form, your mom’s special message will appear immediately on the website gallery. All messages on the website gallery will be sent via SMS for free, courtesy of Ackermans, to the recipients on Mother’s Day – 12 May 2019.

What are the important dates to note?
  • Entries open 9 – 11 May 2019
  • SMS messages sent to recipients 12 May 2019
  • Makeover winners selected and contacted 17 – 22 May 2019
  • Makeover winners revealed 1 pair at a time, from 3 June – 29 July 2019
  • Makeovers revealed and public voting opens 9 August 2019
  • Voting closes 23 August 2019
  • Winning pair announced 30 August 2019